1.
Build
Suspense
It
helps to increase the audience engagement.
2.
Get
outside
One
a mobile? Be mobile. If we talk about sport, be outside the stadium. Shoot
outside of the studio.
3.
Engagement
The
fundamental difference between television and FB Live is here; it is a 2 ways
communication.
4.
Reset
stage
As
people come and go during FB Live so you need to always reset the stage, introduce
whats happening.
5.
Good Internet
To
get good quality video, you need a good Internet connection. If you are an iOS user then you can put on Wifi
assist mode which means automatically use mobile data when WIFI connectivity is
poor.
6.
Audio
Majority
of FB Live audience not listing to audio because of connection problem. So make
sure your video has audio.
7.
Length
Normal
FB video is 1 min length. Ideal FB Live
duration is 10 min. You need to give the
audience enough time to be part of the narrative
8.
Be cautious
Understand
the environment what is around you.
9.
Best
Platform for LIVE
Content
with completely frivolous and want it Live then use instagram stories Live;
For
highly engaged audience, then FB Live;
If
a conference, then Youtube Live
If
a protest, then Periscope Live
Take
everything Live all the time;
Make
that base of your storytelling pyramid;
Download
those lives and repurpose them;
Cut
from your 30 minute Live to one minute video and 30 sec. for Instagram.
1. Reply audience comments
You
need 2 phones; one for recording and presenter need another ph to be reading
that comments section.
1.Video Quality
Reality
is the new quality, Live is closest version of the truth. Live gives us access
to what’s happening on the ground.
Source: @MojoConIRL
@YusufOmarSA
